Short Courses Laptop Stickers: When Copywriting Meets Design
Word of mouth marketing is an effective marketing technique. Our client came to Creative Media with the idea of laptop stickers to promote the short courses. Students could stick these on the back of their laptops, which would in turn inspire passers-by in the library, coffee shop etc to consider studying the short courses.
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I really enjoyed working on this project with Alice and Jack. They really ran with the brief and came up with some great ideas and executed them brilliantly. It was nice to have the creative freedom to concept something that was more design focused rather than functional.Short courses are a relatively new mode of study for the University so initiatives like this are a great way of spreading the word in a creative way. Thanks to Alice and Jack for all their hard work.
Dan Brindley