Objective: 2022 was a ‘monster’ year for palaeontology at Birmingham. A study by Dr Stephan Lautenschlager found that the oval eye sockets of dinosaurs such as the T. rex could have evolved to absorb the impact of their astonishing bite as they pounced on prey. The University of Birmingham’s Buzz magazine was eager to highlight
Commonwealth Games 2022 – Out of Home campaign, Series of graphic screens and billboards around Birmingham, Armani Conway
Insights
Working on a tram wrap design posed new challenges for the design team. Large parts of the tram could not be artworked at all due to the presence of doors. But rather than being deterred, the team made the best of the tram limitations. Adriana incorporated a playful element with a dinosaur ‘popping out’ of the design, promoting the Lapworth Museum.
Working closely with the University’s cultural assets allowed us to gain great knowledge about their objectives and narratives. With this being reflected in the tram design, the huge audience visiting Birmingham over the summer were sure to have eyes on the University.