Game On: Our CWG 2022 Work
Out of Home campaign. Series of graphic screens and billboards around Birmingham.
Out of Home campaign. Series of graphic screens and billboards around Birmingham.
Trams are more than just a vehicle for transport. They’re also an opportunity to promote our cultural assets around the city. When the University came to Creative Media with a tram wrap brief, it provided the perfect opportunity for our new design team to get to work on celebrating UoB’s cultural offering.
Working closely with the University’s cultural assets allowed us to gain great knowledge about their objectives and narratives. With this being reflected in the tram design, the huge audience visiting Birmingham over the summer were sure to have eyes on the University.
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